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Negative Keywords

How to Apply and Manage Negative Keywords.

The best way to manage negative keyword is to start from your Google Ads shared library.

Please log in to your Google Ads account, click to the “Tools and Settings” / then “Negative Keywords” under shared library.

There you’ll find the option to create your own negative keyword list.

I recommend organizing your negative keywords into small individual lists and apply the lists to your campaign from here.

When you’ll select a negative keyword list, you’ll see the option to apply to the list to the right campaigns to your Google Ads account! You can also add the negative keyword lists to your manager account so you can apply them directly to each of your client account (for those who use manager Google Ads Account)

While adding or removing negative keywords, I recommend updating it from the list here and it will automatically apply to the campaign who are using the particular lists.

Or add your negative keyword to a negative keyword list!

This way, you will always find your negative keywords organized.