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Google Ads ROI Calculator

Your data-driven advertising budget planner

Monthly Budget
How much do you spend on google ads every month?

If you are unsure about budget, just test out a number (ie. something like - 10% of your total marketing budget is a good place to start). Once you've entered all other metrics, come back to budget to see how it affects ROI.

Expected CPC
How much do you plan to pay for a click??

This depends on your business and audience. For example, B2B marketers can expect CPC to range from $3-$9 or more. You can get CPC esitmates from Google KeyWord Planner tool.

Visitor to Lead Converstion Rate
How often does a visitor convert into a lead?

For B2B marketers this is generally around 2.6% to 3.2%.

Lead to Customer Conversion Rate
What percentage of your leads turn into Customers?

This is very important. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads.

Average Sales Price
On average, how valuable is a single customer?

For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.

Monthly Budget

Number of Click

Number of Leads

Cost Per Lead

Value of a Lead

Expected Revenue

Expected Profit

Return on Ad Spend

Negative Keyword Lists – Done for You.