Free Adwords Keyword Wrapper makes wrapping keywords for your Google Adwords campaigns easy.
✌✌ This keyword wrapper understand Modified Broad Match Perfectly (no modifiers on prepositions & stop words)
When it comes to adding different match type for one or a set of keywords, Adwords Keyword Wrapper will make your job super easy! It automatically removes duplicates and ignores prepositions and stop words. You can either download the keywords as a text file or copy them to clipboard.
What is the match type?
Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. Learn more about match types.
How to use keyword wrapper tool
You just need to put one or your set of keywords and just select the match type you want to use, this tool will automatically wrap all of your keywords with the match types you want to use. Then you just need to click the ‘Copy All’ button and now you are ready to apply the keywords to the ad group directly.
Tips on setting match types
There are lots of opinion about the Google Ads account structure.
Here is what we experienced: Using only the exact match version of a keyword could be very limiting – you can easily miss out on prospective reach. Then adding phrase match and modified broad match can get you more relevant traffic with an affordable cost. But using broad match version of your keywords could be risky and time-consuming. Because it could bring irrelevant traffic.